NOW partnering with London-based advertising agency CMW London, developed the award-winning immersive Flash campaign site for Lotus' latest global vehicle release, which was supported by a local viral campaign in and around London to key profile events.
Flash Development
NOW's flash development team led the object-oriented scripting with strong emphasis on usability and progressive element downloading.
Launch Countdown
Integral to the site release was a countdown landing page which not only indicated the viral overtones, but acted as a means of data capture, capturing interest, and building a pre-sales database.
International
This was our initial joint project with CMW London. The partnership has been a success and we have since worked across various brands such as Cadbury, Darley and Trident.
